博客來「殺手級品牌戰略：高科技公司如何克敵致勝」好書推薦

哈囉，你也正在在找殺手級品牌戰略：高科技公司如何克敵致勝這本書嗎?
殺手級品牌戰略：高科技公司如何克敵致勝的很多讀者獨厚感想都非常推薦
博客來目前有很棒的折扣，而且在博客來書店也常常都有折扣碼coupon可以使用，買完價格非常划算
殺手級品牌戰略：高科技公司如何克敵致勝我讀完也覺得內容寫得很不錯
另外博客來除了買書以外，每次買書時我也會順便看看其他商品，博客來網路書店還有美妝、服飾、3C、家電，非常好逛
重點是還有七天鑑賞期，網路購物真的好方便，寄到7-11就可以領取，推薦給你~

商品網址: http://www.books.com.tw/exep/assp.php/af000088996/products/0010184384

商品訊息功能:

商品訊息描述:
科技發展對企業品牌有什麼影響？
高科技產品與服務又如何經營品牌，以確保競爭優勢？
不管你從事哪一行，品牌行銷都是最重要的部分。因為科技不斷推陳出新，產品與服務的雷同性愈來越高，唯有強勢品牌才能成為贏家。本書全盤分析高科技公司，在建立品牌、策略定位、文案包裝上必須遵行的步驟，此外，還提供明確的指引，如何創造成功的網路品牌。還有許多知名企業個案，說明品牌行銷的實務與技巧：　　
諾基亞　　
飛利浦家電　　
戴爾電腦　　
惠普科技　　
安捷倫科技　　
上海通用汽車　　
維珍集團　　
亞馬遜網路書店　　
美林證券　　
米其林輪胎…………
　　
本書很務實地說明，高科技業如何發展品牌行銷與企業策略，呈現給消費者最佳的品牌體驗。尤其是想在網路上延伸品牌威力的傳統企業，以及想要打響網站品牌的公司，更不可錯過這本書。
本書讚譽
在高科技的年代裡，建立與維繫優良的品牌是越來越重要了。在這個顧客重視聯繫感與知識性的世界裏，強勢品牌是唯一可以脫穎而出的關鍵。　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　——美商微軟公司總裁史蒂夫‧巴默（Steve Ballmer）　　　　　　　　　　　　　　　　　　　　　　　　　　
雖然網際網路與電子商務造成了企業界全然的改變，但至少有一件事情是不變的：建立強勢品牌的重要性。　　　　　　　　　　　　　　　　　　　　　　　　　　——美商昇陽電腦總裁艾德‧桑德（Ed Zander）

商品訊息簡述:

已追蹤作者：[ 修改 ]

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作者：保羅‧泰柏勒, 李國彰新功能介紹
譯者：戴國平、莊友欣
出版社：經濟新潮社新功能介紹
出版日期：2002/01/11
語言：繁體中文

商品網址: http://www.books.com.tw/exep/assp.php/af000088996/products/0010184384

網路上有很多

博客來e-coupon

可以找，別忘了先搜尋，最後在結帳時在貼上

博客來折價券、優惠卷或coupon碼

就可以囉！！
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